Jumat, 11 Juli 2008

Dechen Lau

Dechen Lau is the CEO of Power Success Marketing, a business involved in organizing seminars and trainings. He is currently an Internet Certified E-Commerce Consultant ™ providing training and consultancy skills across a wide variety of business sectors in today’s ever changing marketplace. He has helped many clients in the areas of e-commerce solutions. A much sought after consultant and qualified facilitator within the AT Group and Power Success Marketing.
You can visit his Web sites at: http://www.powersuccessmarketing.com http://www.weddingtipsplanner.com http://www.vipmembershiponline.com
How did you get into Internet Marketing? Can you explain your journey into Internet Marketing in detail?
I started Internet Marketing way back in 2001. During that time I was looking for ways to make extra income. I was impressed by the millionaires created out of thin air with the dot com boom and I started to look for ways to make money from the Internet. I bought marketing e-books and joined membership sites that focused on “how to market on the on Internet”. This cost me countless hours of learning and lots of investment in education.
I started with affiliate programs and it took me 22 months to figure out how to make money from the Internet. It took me a long time to learn. Finally, in 2003, I made some good income from a few affiliate programs and decided to start coaching (http://www.powersuccessmarketing.com). In 2005, I found a niche market and started http://www.weddingtipsplanner.com, an advertising business offline with online marketing.
Currently I am running seminars for Internet Marketing and wedding tips for couples that are planning to get married.
What are the various Web sites that are making you money?
Web sites are becoming a necessity for weddings for many reasons. Including important information eliminates questions that accompanied weddings in the pre-Internet era. Through my past experience of wedding and happy occasions, I decided to venture into an online wedding business as a one-stop resource center for couples planning to get married in my country. My Web site http://www.weddingtipsplanner.com has been
generating a very good income with my online and offline marketing. At the same time, I also market the e-book as an affiliate program and run advertising with activities through online and offline.
My other Web site that is currently marketed online and generates passive income is the membership Web site http://www.vipmembershiponline.com. VIP Membership Online offers Ultimate Traffic Tools Submission to generate unlimited targeted traffic to any Web site with a simple submission form. It also comes with monthly bonus e-Books and software that one can not only market, but will save money and has complete resell rights. There's no inventory to carry, no printing or shipping costs, and customers can download their products instantly without lifting a finger.
How did you get started with WeddingTipsPlanner.com?
It sparked from my experience during my wedding days, as I tried to figure out where I could find the best information to plan for my wedding. I was running from shops to exhibitions looking for answers. As a result, I spent many months gathering all the information for my wedding. It was tough since everyone was trying to sell you their package, claiming they were the best.
This has prompted me to set up this wedding Web site to reach everyone out there getting married as a one-stop center to gain information and resources about weddings.
It is very powerful marketing when you promote it offline and advertise it online. First, the personal contact and building relationships are so important in this business. Online advertising is the tool that can help anyone leverage their business. Most companies would like to have some experts or consultants running their online business by getting all the exposure from the search engines and increase their Web site ranking at the same time.
I find the online wedding advertising niche is important to give every couple that is getting married a “one-stop wedding information resource” in my country.
How do you promote your Web site?
One of the techniques I use is selling advertising space. It generates leads through activities like wedding contests. Some other techniques that I have been using include:
1) Google Adwords, which are very targeted and receive a good response
2) Giving out a free wedding tips e-book as a form of viral marketing
3) A newsletter filled with valuable content, which produced very good results
4) Getting joint venture partners to do advertising online, which has been very effective
The response for the offline business has been very profitable with my online advertising techniques. Most companies I approach have a very high response rate of doing joint ventures with me running online advertising. This has helped me gain more exposure. On the other hand, the online resources have also helped a lot of couples who are getting
married, and in return, have generated a lot of business for my advertisers. I think this is a win-win situation.
Here are some other tips that I use to promote my Web site:
1. Boost the search engine ranking and daily visitor count by posting keyword rich articles and content on the Web site
2. Generate double or even triple the number of newsletter subscribers currently, simply by offering content in the form of "special reports" or manuals as bonuses for subscribing to my publication. People love freebies, so I give them what they want and watch as the results increase!
3. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).You can get a very good autoresponder and reasonable price with http://dechenlau.emailaces.com
4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers... It's about building a trusting relationship with your subscribers (ie, "cultivating" your list).
5. Another excellent way to generate no cost traffic is by submitting ready-made articles to "content hungry" Web sites and newsletter publishers with your "resource box" attached. A resource box is nothing more than a little 3-6 line "bio" about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter).
Any tips for newbies in Internet Marketing?
One of the marketing tips that I find very important to success in Internet marketing is to always look for what other people want and deliver it to them. You need to do a lot of research and surveys on the products or information people are looking for. Before starting a business on the Internet, look for niche products and conduct a survey about what actually people want to buy.
Know your audience. While marketing your Web site or Web page, you should consider your audience. Who are they? What do they expect from the Web site? Are you offering that? Will visitors to your Web site find what they are looking for?
Another important tip that has been mentioned by all the Internet gurus: the money is in the list. Once you have found the niche products that you want to market, next is building the list. It is a key tip for one to be successful in Internet marketing.
Participate in forums. Consider message boards as a form of marketing for your Web site. Many Web sites offer message board areas to their members. If the members are people
you believe will be interested in your Web site, see if there is a place to advertise your site. As a newbie, look for information that a community can provide. Go to some forums and ask questions that someone might have an answer that you are looking for. One of the forums that I recommended is http://im4newbies.com/forum
What is the biggest mistake (or some of the mistakes) you have learned in the past few years as an Internet Marketer?
Over the years, I have learned the hard way trying to figure out how to make money from the Internet. I have spent countless housr doing the opposite of marketing. When I started in Internet marketing, bulk mail seemed very impressive and I thought I could reach millions in seconds with a click of a button. Guess what: it is like shooting bullets without a target, spamming everywhere without results. 95% of the new marketers are still trying to do this. This has taken me a few years to realize the wrong way of doing marketing. My advice is to avoid all the costly mistakes I have made over the years. A good start is to look for a Internet Marketing mentor and have a good system to start with.
What are your plans in future?
Creating success for all of my businesses is my future plan. I am also looking at creating more business opportunities for others to succeed.


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