Edmund Loh

Like several other individuals, Edmund Loh didn’t come from a wealthy background either. Edmund’s serious quest for a better financial life started the moment he left high school.
His first and last full time job was at a chemical manufacturing company, where he first worked as a store boy, earning RM8.00 (USD2.16) per hour.
Edmund saved a portion of his income and started an Internet Business as a reseller. Obviously, it was a bumpy journey that everyone has to go through, himself included, but he persisted long enough for the business to bear its fruits, which you will discover more in detail within the pages of this exclusive interview.
You can check his Web site at:
http://www.ebizmodelsyoucancopy.com/resellrights
http://www.PrivateLabelRightsGold.com
http://ebizmodelsyoucancopy.blogspot.com
How did you get into Internet Marketing? Can you explain your journey into Internet Marketing in detail?
It was almost a year later after I got a job with the company that a friend of mine told me, “Hey Edmund, I heard you can make money from the Internet.” I didn’t give it much thought back then, as the only impression I had about the Internet were scams and spams that fill your inbox faster than you can eat your burgers.
But I was glad I resigned that conclusion because as fate would have it, I came to learn about Internet Marketing through a book on the subject in a bookstore – out of sheer curiosity.
The attractive factor was that it was written from an account of a local marketer, making it sound even more possible. I flipped through the pages and learned it didn’t take the local marketer more than USD100.00 (RM370.00) to run his Internet Business monthly.
I was fascinated with the possibilities the Internet could offer and followed up with the subject of Internet Marketing and entrepreneurship by attending a couple of seminars on the topics.
As soon as I purchased my domain name, web hosting and other essentials to kick start my Internet Business as a reseller – I quit my job and started my resell rights business – the Hell’s Way! That turns out to be the worst decision in my life.
As you would have probably hazarded a correct guess, I made a very huge mistake on my first day of Internet Marketing – not taking care of today’s money before tomorrow’s money.
And the result: 2 months of no income. Savings went dry. I was unable to continue my college studies. Bills piled up and so did the rent. My relatives are good people, but not rich people, so they couldn’t help out where money is concerned. My mother was still unemployed.
This trying time would be a lie if I didn’t mention to you how cynical my family members and relatives were about Internet Marketing. But I was more interested in bailing out of this horrendous situation than to prove them wrong. And I would admit, I did cause my own mess – I shouldn’t have left the job so soon until I started to see solid income rolling into my Internet Business.
In the third month, the first sale was made. I went “YEAH!” as it was sign of victory. And another sale came in, and then another. It wasn’t much, but business income was trickling in like tap water. But I was already doing things right and that I just had to multiply the effort and effectiveness several times.
After my first wired income, I hurried to pay off some of my bills and debts. It was a couple of months later that everything was finally cleared off the desk – the sight of those red bills was so sickening I celebrated by burning them outside the garden!
With the bills up to date, my family members and relatives were no longer skeptical about the possibility of making money online. I finally developed a real business with real customers. My mother need not worry about going back to employment and could consider herself retired. My sister need not have to worry about continuing her studies at college. The Internet Business has been thriving ever since.
What are the various Web sites that are making you money?
Currently, ebizmodelsyoucancopy.com and PrivateLabelRightsGold.com makes me the most money.
How do you promote your Web site?
I cannot discuss all the possible marketing techniques as it will probably consume quite a lot of space within this compiled eBook.
However, the good news is that I have already covered the subject on profiting from Resell Rights products in detail in another manual, and you can get it here for FREE, if you are interested in profiting from Resell Rights. You will also receive an unannounced bonus report and discover how you can get started on your own Resell Rights business in the next 3 days.
Having said that, I will discuss something very mandatory for your Internet Marketing success, regardless of what niche market you cater to.
It’s your mailing list
“The Money Is In the List”
I admit that this quote is overused in Internet Marketing and so stale that it turns some people off. But then, it’s too important to get turned off because if you frequent Joint Venture forums and networks, you will come to learn that product owners are in need of mailing list owners more than the other way round.
And where eZine advertising is concerned, product owners will have to depend on mailing list owners to reach their prospects more effectively and quickly.
This is why I have said, “Your mailing list is your most important asset”.
If you own a solid mailing list, you don’t necessarily have to own your product because you can bet you will be receiving Joint Venture proposals from product owners who are looking for means to reach out to their prospects through your mailing list.
This is very true, because believe it or not, I don’t create products as often as I send out my eZine issues. I can skip the product development altogether simply by acquiring Resell Rights products or pick and choose my Joint Venture partners who have already created the product.
Alternatively, you can sell advertising space within your eZine issues as well. And profiting from your mailing list works with almost dead certainty in any hungry market.
The Profit Possibilities
A jokes site publishes a regular electronic newsletter and makes an annual six figure income simply by selling advertising space.
Powerful Internet Marketing newsletter publishers can profit as much as 4 to even 6 figure incomes for sending every endorsement letter for products they sell.
Below is a simple, “almost dead certain for profits” 4-step system to creating and building your own mailing list, as soon as you decide the theme of your publishing eZine (a.k.a. online newsletter)!
Note: I find this method works in almost every profitable niche imaginable, whether I have applied it on my own or as used by other Internet Entrepreneurs. These steps are explained at their simplest, and shouldn’t require much writing on your part (which is good news to you if you dislike writing).
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Step 1: Create an 8-Page Report
Write a short report related to the theme of your eZine to give away to your visitors in exchange for their names and email addresses.
It need not be long – only 8 pages at bare minimum will do. You will want to give it away for free for 2 very good reasons:
�� You want to offer something valuable in exchange for your visitors to subscribe to your mailing list, and
�� You want to prove your worth before your visitor can trust you to purchase anything from/through you.
If you are blessed with writing skills then 8 pages of content is not a problem. But if you hate writing, you can compile a collection of reprint articles on the topic from article directories such as http://ezinearticles.com/ and http://www.articlecity.com/.
You can find articles on your topic where you can republish for free, as long as you include the author’s bylines at the bottom of their articles.
Through this method, you play your role as a compiler. It makes sense anyway. Your visitor is on the lookout for free information on the topic and you’ve shortcut your visitor’s search by having it all packed in one short report, saving him or her time and effort. And since you pick and choose quality articles to make it into the compilation of the report, your visitor can trust your judgment where in regard to quality recommendations. ☺
Myth: Won’t republishing free articles written by other people damage my reputation or diminish my status?
Truth: No, that isn’t the case. One such example manual, The Almost Complete Collection of Internet Marketing Wisdom, is a compilation of several Internet Marketers’ articles. I have collected and compiled the articles into one book yet it did not diminish my
status. In fact, it made a good impression that not only did I carefully pick and choose the articles for my reader’s digest, I have saved them time and effort by pooling all the free resources into one book.
Once you are done with the report, get a cover for it. While I do create my own graphic designs, I don’t really specialize in offering this service. But if you would need to engage a graphic designer, I strongly recommend Siah for the task.
Step 2: Create 4 eZine Issues to be Published on Autopilot
These issues are to be stored into your auto responder and sent out to your subscribers automatically at the following recommended intervals:
Issue #1 – Immediately
Issue #2 – 3 or 7 days later
Issue #3 – 3 or 7 days later
Issue #4 – 3 or 7 days later
The first issue confirms your subscriber’s subscription to your mailing list (or after a double opt-in). Issues 1 through 4 will dispense quality information regarding your eZine’s topic.
It’s only 4 issues so give it your best. Again, if you hate writing, you may consider hiring a ghostwriter to write your articles at say, $5.00 per article. That would be $20.00 altogether, which is rather affordable.
Once done, load them into your auto responder – these issues will be sent out to your subscribers on autopilot, each time they subscribe to your eZine!
Step 3: Create your Subscriber Landing Page
A landing page (or known as “name squeeze page” or “lead capture page”) is a simple one-page which its only purpose is to collect subscriber leads. And you’re going to go about doing this by offering your free report (from Step 1) in exchange for your subscriber’s name and email address.
This will involve some copywriting skills, but here’s a rough guideline on how you can write out your own landing page.
Persuade to Subscribe
Benefits
Introduction
(Brief)
Headline
Landing Page
Headline
The headline simply summarizes your offer (i.e. your report). You will want to imply some benefits such as:
+faster, +quick, +easy, +save, +make, +solve
Introduction
Make a brief introduction about yourself and your business. Qualify your prospects and later move into your offer (i.e. your report) together with its benefits.
Benefits
List it all out in bullet points.
Persuade to Subscribe
At the end of your one page letter (your landing page), gently remind your visitor that he or she will be subscribed to your eZine/mailing list in exchange for the free report. Also, remind him or her that you will not rent/sell his or her details and that he or she can unsubscribe at anytime.
A landing page doesn’t have to be long. But if you would like to get an idea of what a landing page that converts well is like, you are welcome to check out this example. ☺ (By the way, please don’t copy it literally!)
This method can be duplicated in any profitable niche imaginable, so that’s something to consider!
Step 4: Drive Targeted Traffic into Your Landing Page!
Steps 1 through 3 only need to be done once. So now you need to build your mailing list!
While there are several ways to build your mailing list, you can build it rather effectively by relying on a few key methods, especially if you are on a shoestring budget like I once was.
Freebie Method #1: Write Articles!
Leverage your marketing methods by submitting your articles to high traffic article directories. In your signature file, include your brief business details and a link to your landing page. Since eZine publishers actively pick up fresh articles to reprint, your article will gain exposure at no expense on your part. You can then start grabbing subscribers through your article resource box!
Free Method #2: Ad Swap Magic!
This is where you use subscribers to play subscribers. Once you have at least 500 to 800 subscribers, you can get ready to do ad swaps with other eZine publishers who own a similar mailing list size.
Generally, you trade advertisements with other eZine publishers. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours.
The result: you grow your mailing list for FREE!
You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.
Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free.
And when you finally have the money to afford, you can go for eZine advertising – using the same goals as your ad swap. ☺ And build your list faster!
I hope this helps! ☺
Any tips for newbies in Internet Marketing?
I would like to share a few more quick start tips with you:
1. “Great people talk about ideas, big people talk about things, small people talk about other people.”
My high school principal once quoted this to the students. It was said only once, but I remember it to this day.
Once, a country man and marketer asked me about the latest buzz in the Internet Marketing arena to which I replied, “I don’t know. I didn’t follow it.” And he continued, “Do you know who is Guru XYZ?” Again, I said, “I don’t know.” “Oh gosh,” he replied. “How can you not know? He’s so famous!”
I probably have sounded rather ignorant in the above conversation, but it boils down to this: don’t spend too much time minding other people’s business.
While I have top Internet Entrepreneurs I look up to all the time, I do well to draw a line between respecting them and watching them by the sidelines.
This is also perhaps how this famous quote came about: Some people make things happen. Some people watch it happen. Others ask, “What happened?”
2. Asians, USD is rewarding!
If you are living in countries like Malaysia, one intimidating thought is that the US currency is bigger than that of your local currency. And what follows are excuses such as “I cannot afford it – it’s very expensive in US Dollars in my country.”
If you think that way, I strongly urge you see how much Internet Marketing can make for you rather than how much it can cost you. For me, the excitement of earning US Dollars in Malaysia beats my fear of spending in US Dollars.
3. Last but not least, take action!
Sometimes, you need to screw “research” when you are at the boundaries of what you know. Not that I am neglecting the importance of research altogether, but doing something beats doing nothing at all when you already don’t know what to do.
Sure enough, you will be making some mistakes, even financially. But take it from anyone who has made several breakthroughs in personal development: the biggest mistake is not even making a mistake.
What is the biggest mistake (or some of the mistakes) you have learned in the past few years as an Internet Marketer?
Don’t quit your day job yet! Make sure that you have enough income from the Internet before you decide to quit.
What are your plans in future?
At this time of writing, bigger plans are in place. Also, I am about to put my personal boundaries to the test again by converting PrivateLabelRightsGold.com into a full-fledged membership site to serve more people.
It may succeed… or it may fail. But one thing is for sure – I cannot be staying in the comfort zone for too long, and I advise you the same regardless of your current circumstances.