Jumat, 11 Juli 2008

Keith Choy

Keith Choy runs a portal Web site at http://www.WealthMountains.com . This site reveals tips and recommendations for gaining multiple streams of income through Infopreneur, the Internet and the stock market.
Keith has also recently published eBooks aiding his members in these three areas. To get the latest news and special deals, sign up for Keith's WealthMountains Newsletter at http://www.WealthMountains.com/news.htm
How did you get into Internet Marketing? Can you explain your journey into Internet Marketing in detail?
I’m an ordinary married guy working full-time as Service Delivery Manager in an IT company. My day job has seen me managing mega projects at both local and overseas offices. Prior to my retirement from the sport scene around 5 years ago, I was also an active martial artist participating in national and international competitions. As you can imagine, this created a very busy schedule.
By chance, I read Robert Allen’s “Multiple Streams of Income” that got me thinking about having my own multiple money streams. I thought about it, read more and learned more BUT I didn’t take any action. I just kept reading. Something was holding me back. This was the fear of uncertainty.
2 events happened later that changed this. First, I had one nasty car accident in Shanghai that completely changed my priorities in life. Second, I attended Tony Robbin’s “Unleashed Power Within” life-changing workshop. After walking on fire, I knew it was time to take up the challenge.
With Internet Marketing and stock trading, I’ve found the PERFECT outlets to unleash my dreams of success. It was the best medium that allowed me to work part-time while retaining my day job (I have a family to support too). The start-up capital was also manageable (i.e. very small). In fact, I started out investing zero dollars in my Internet business and could still achieve some success.
After I started my climb on the Wealth Mountains, I never looked back. I have been earning from my part-time money streams since then. Now that I can reflect on the past, I could have started much earlier and not worry about FEAR.
YOU SHOULD TOO!
Start now! Take action. In Tony Robbin’s words, “Take MASSIVE action!”
You can cut your learning curve by taking up relevant home study courses or modeling after those who have successfully walked the same path.
To aid you in modeling after those who have succeeded, my friend Joseph Then started this “South East Asia's Raising Marketers" eBook. I am glad to be part of it.
After reading this, remember … TAKE ACTION!
What are the various Web sites that are making you money?
In the next few paragraphs below, I will give you a blueprint for my Internet business rollout. I hope by sharing here, you can plan the strategy for your own Internet business success.
In my climb on the Internet Wealth Mountains, I started with Affiliate Marketing. If you are a newbie and intend to sell your product long-term, this is a good starting point as you get to hone your selling skills while promoting other people’s quality products. Your risk would be greatly reduced while you learned about the market. After I gained initial success, I started a Portal Web site at http://www.WealthMountains.com. At this site, I provided recommendations and tips to fellow Wealth Mountain climbers. To keep my members updated on the latest tips and exclusive special deals, I had my own eZine, which you can opt-in from my WealthMountains.com site.
At my next stage, I moved into creating and reselling digital products. My first product was an eBook which taught aspiring journalists and freelance writers on how to be a successful writer that newspapers and magazines editor would love. My first product was called “How To Write Special Feature Articles,” which I updated from Public Domain material. Through this product, I learned about copywriting (another essential skill as an Internet Marketer). You can see my current copy (which I am still updating regularly as I learn more) at http://Write-Feature-Articles.WealthMountains.com
At my third stage, I built a series of sites to earn from pay-per-click passive income. This includes income from Google Adsense and Chitika EMiniMalls. This required another set of skills (i.e. finding hot niches and great keyword list). I experimented with various tools and started to see success coming in. Along the way, I had my fair share of failures as well. It is important to learn from the failures and improve as you go on. Never hold back because of fear of failure.
How do you promote your Web site?
I have tried several techniques to promote all my Web sites. The following are the top 3 techniques to generate targeted traffic to my Web sites.
Technique 1: Find JV partners with good list
If you have just started and you do not have a big list, you could leverage a responsive list from partners. Search for joint venture (JV) partners in your marketing niche. Offer them something irresistible in return for the partnership. For example, you could offer them an exclusive commission scheme for each unit of your product sold to his list. Do set the responsibilities/agreement clear upfront.
To find your JV partner, one free way is to go to Google and do a search for the keywords of your product. For example if you are selling secrets to planting rare roses, you could search for “rose gardening” or “flower gardening” sites. Go through those at the top of the list and identify those sites that had their own opt-in list (or eZine). As those sites are in the top spot in the search engine for your keywords, you would expect them to have a fairly targeted list. Remember: the main objective is that you are finding a way to reach a huge targeted list. Hence, such JV partners are an integral component to your success.
To begin, sign up to their opt-in list first. Try them out before you bring up your offer to do a joint venture with them. Do not be disappointed if you are turned down. Keep trying. Rejection is part of the game. To ensure your success, highlight to your potential JV partners on what’s in it for them for promoting to their list. That is the main key to getting them interested!
After you are accepted in the joint venture, make sure it happens! Many times deals are not followed through and you would have wasted all your effort. TRACK all your results. You can tweak something (like headlines) and increase your profit by 20%, 30% and even 100%.
Technique 2: Pay-per-click advertisement
Sign up with a pay-per-click service such as the following:
• Google Adwords (http://www.Google.com/adwords)
• Yahoo Search Marketing (http://searchmarketing.yahoo.com/index.php)
Pay-per-click advertising providers allow you to create your own ads, choose keywords to help match your ads to your audience and pay only when someone clicks on them. This is a direct marketer’s dream come through in the online world for testing your ads and generating targeted leads to your Web site.
Typically, you can:
• Reach people looking for your product or service
• Fully control your ad budget
• Easily create and edit your ads
• See your ads on provider system within minutes of creating them
• Have 24/7 access to detailed performance reports that help you track the effectiveness of your ad campaigns.
To really profit from the above, make sure you have the following:
• Identify the list of targeted keywords or phrases for your ads. This is critical or else you will be spending too much on your ads. There are tools that can help you. One of these is SEOSurf. Try to search for it.
• Track your marketing campaigns daily. Kill off those campaigns that are not performing immediately before you throw more money down the drain. Tracking is a necessity.
• Establish your ad budget upfront. Once it is reached, either drop the ad or change the copy on your Web site/ads.
Technique 3: Writing articles and submitting them to article directory
In this technique, you write one 500 to 700 word long article that is related to your Web site. Do not sell your product in the article. If you make it sound like an ad, most article directory owners will reject it. Instead, offer good content and information. Remember: this is what most article directory owners are looking for.
At the end of each article, you can add a Resource Box. A Resource Box is a short description of yourself or your Web site and the product/services that you offer.
By using these techniques, not only will you be seen as an expert in this area but your Web site will get exposure on other Web sites (who syndicated the articles from the main article directory). I have used this technique to promote my Web sites and the number of links back had increased greatly (thereby bringing other traffic in).
The list of article directories that you can submit your articles are:
• ArticleCity
• Ezine Articles
• WealthMountains Articles
• Goarticles
• iSnare
• Articles Factory
If you need to find them, just go to any of the search engines and type “article directory”.
Do note that the above top 3 techniques needs time to execute and plan. Do not skip the planning part. It is critical to your success.
Any tips for newbies in Internet Marketing?
For newbies in Internet Marketing, remember the main objective of your Web site is revenue generation. Don’t lose sight of that! Many a times, I see newbies with killer ideas that don’t propose as they were too hung up trying to make their Web site beautiful/flashy. Don’t. I repeat: don’t fall into this trap. The most effective sales letter that I read online only had 1 graphic on their sale page. Remember that selling is your main objective. I will be covering this in my new eBook called “How to Write Your Killer Sales Letter.”
The following highlights the main key areas that a newbie needs to work on. This is not comprehensive but it does give an idea of what’s needed. You also need not implement all of them if they are not relevant for your needs:
1. Learn by being affiliates to others products
2. Have your own Ezine
3. Build your list
4. Write articles
5. Create your own products
6. Gather testimonials
7. Automate the business including promotion
8. Get affiliates for your products
9. Up-sell products
10. Cross-sell relevant products
11. Backend-sell other products
12. Form good long-term JV partnerships
13. Invest in good software (don’t save penny and loose the dollars)
14. Invest in good materials on Internet marketing
15. Be persistent and have fun
What is the biggest mistake (or some of the mistakes) you have learnt in the past few years as an Internet Marketer?
I made a few mistakes and I’m sure anyone would have. The main point is that we need to learn from them. Hence, I thought it would be good for me to share what I learned from my top two mistakes:
Lesson 1: Always have an opt-in option on your site
When I started, I did not have an opt-in option on my Web sites to capture email details of my visitors. This was a big mistake! From proven marketing studies, you would need at least 5 contacts with your visitors before you can make a sale. The odd of making a sale on first visit is small.
Offer either a free report or an eCourse on your Web site in return for capturing your visitor’s email details. Your sales revenue will increase if you follow-up effectively with your leads. If you need a compilation of ready-made follow-up ecourses that you can use on your Web site, check out my resources at http://www.wealthmountains.com/product/ecourses
Lesson 2: Always keep records of your opt-in list
Always practice double opt-in to capture your leads online. This will provide you with evidence that your visitors indeed do agree to receive emails from you.
In an incident on the same day, two members in AOL decided to unsubscribe from my list. However, for convenience sake, they decided to click on the SPAM button instead of clicking the unsubscribe link at the end of my email. Through conversations, I found that I was not the only victim. Several other Internet Marketers also fell into the same fate with their own AOL members.
This affected my mailing to some of my members as my domain was blacklisted. It was fortunate that I had kept records (e.g. his subscription IP and date) and was able to prove that my emails were not SPAM. Within 1 day, my ban to those affected members was lifted. A good and supportive hosting provider was critical in handling this sort of complaint.
If you are looking for a good hosting provider who is Internet Marketer friendly, I recommend Host4Profit at http://www.wealthmountains.com/go/host4profit.htm.
What are your plans in future?
As Zig Ziglar once said wisely, “You can have everything in life you want if you will just help enough other people get what they want.” It is with this in mind that I plan to roll out the following:
a. Information Millionaire Home Study Course A comprehensive 16-CD home study course for Information Marketing entrepreneur. Learn how to plan your product launch, how to market it, how to find your price point and much more. We also included presentations from 5 renowned successful millionaires who will share with you their marketing secrets. One of them is my mentor from the Enlightened Millionaire Matrix group, Mr Robert Allen.
b. How To Write Your Killer Sales Letter Learn how to craft your own killer sales letter for your product. This is a to-the-point eBook. It will also contain useful resources that you can use immediately for success.
c. Army of Affiliates Learn how to profit online through partnerships with other success marketers for products. I was one of the exclusive groups who got rights to this high-quality product.
d. And many more in the pipeline ...
To be placed on the priority alert list for the above upcoming products launch and also qualified for special deals (e.g.. exclusive discount or JVs), sign on to join my priority list now at http://www.WealthMountains.com/product-launch.htm


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